In Brussels, where power often hides in plain sight, few know its rhythms better than former diplomat Gábor Baranyai. A two-time envoy to the European capital and a seasoned legal expert, Baranyai’s career path reflects not only the arc of Hungarian diplomacy, but also the institutional undercurrents shaping the EU’s political core.
In a world where geopolitical influence, technology, and entertainment converge more than ever before, the business of sport is fast becoming one of the defining arenas of global competition. In the second part of my conversation with Marlon Gilbert-Roberts, CEO of Business to Sports Group (B2S), we delved deeper into the shifting ground beneath international sport—spanning EU regulation, commercial partnerships, emerging markets, and athlete futures.
Sport has long since outgrown the confines of stadiums and scoreboards. Today, it is an economic powerhouse, cultural soft power tool, and global platform for technological innovation. Few people understand this complex intersection of law, commerce, and performance better than Marlon Gilbert-Roberts, a former international criminal lawyer turned CEO of the Brussels-based consultancy Business to Sports Group.
Poland faces a challenging period of political cohabitation following the country’s presidential election, which has returned a right-wing head of state while the pro-European coalition government led by Donald Tusk retains its fragile hold on parliament.
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