Sporting Ambitions and Strategic Shifts: How Business, Policy, and Legacy Shape the Future of Athletics

In a world where geopolitical influence, technology, and entertainment converge more than ever before, the business of sport is fast becoming one of the defining arenas of global competition. In the second part of my conversation with Marlon Gilbert-Roberts, CEO of Business to Sports Group (B2S), we delved deeper into the shifting ground beneath international sport—spanning EU regulation, commercial partnerships, emerging markets, and athlete futures.

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From the Courtroom to the Touchline: How Law, Strategy, and Trust Are Shaping the Future of Sport – PART 1

Sport has long since outgrown the confines of stadiums and scoreboards. Today, it is an economic powerhouse, cultural soft power tool, and global platform for technological innovation. Few people understand this complex intersection of law, commerce, and performance better than Marlon Gilbert-Roberts, a former international criminal lawyer turned CEO of the Brussels-based consultancy Business to Sports Group.

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The Brave New Biology of Xenobots

“We are standing at the frontier. And when you stand at the frontier, you must stay curious — and critical.”
— Simon Verghote, ULB researcher in bioethics and synthetic biology

It begins with a frog, and a question as old as philosophy itself. In a laboratory at the Université libre de Bruxelles, Simon Verghote is part of a group exploring xenobots — tiny programmable organisms designed by artificial intelligence, constructed from real living cells.

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Rebuilding Transatlantic Trust: Consumers, Trade Tensions, and a New Chapter in EU-US Cooperation

In an era marked by intensifying geopolitical shifts, rising protectionism, and digital fragmentation, transatlantic cooperation between the United States and the European Union faces a critical juncture. At the heart of this moment is the consumer: a figure too often overlooked in policy debates, yet profoundly impacted by the rippling consequences of trade wars, regulatory divergence, and economic uncertainty.

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How Can He Make America Great Again?

Even before his election, President Trump made his vision for transforming US foreign policy clear. Since taking office, he has actively engaged in foreign policy battles, primarily driven by his agenda. But let’s take a quick look at the necessary steps he has taken in the two weeks since taking office and the chaos he has caused at the start of Mr Trump’s second term.

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What will become of the American car industry?

The Paris Climate Agreement, signed in 2015 and entering into force on 4 November 2016, is a landmark in human history, as was the creation of the United Nations. The treaty is crucial because it is the first international agreement in a long time that, although not legally binding, is based on voluntary commitments and has been accepted by almost all countries worldwide. Perhaps only FIFA has more signatories and members.

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Where Is European Car Manufacturing Headed?

This question is being asked with increasing frequency, especially when following the news, which often highlights the challenges facing European car manufacturers or managerial and operational issues within the industry. What we know for sure is that Europe’s largest carmakers, such as the Volkswagen Group (VAG) and Stellantis, are grappling with numerous problems. Even Renault, while appearing to manage market and corporate difficulties better, is not entirely unscathed by the current turbulence.

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The Election of the Year

This week, I had the opportunity to get a closer look at the excitement surrounding the American presidential election. As much as possible, I have been following events from this side of the Atlantic from a respectful distance. So far, I’ve mostly considered the prospects for cooperation with potential winners from the EU’s perspective, especially regarding the candidates’ stances on the war in Ukraine and any anticipated changes in their positions.

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The Role of Cities and Regions in the EU

Yesterday, the European Parliament discussed the role of cities and regions and the potential for regional development within the EU. The debate attracted relatively little interest, as many representatives were either absent or not engaged in the topic. Yet, this was one of the most critical discussions to shape the next cycle fundamentally. Primarily, Spanish representatives were active, focusing on three main elements.

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