Rebuilding Transatlantic Trust: Consumers, Trade Tensions, and a New Chapter in EU-US Cooperation
In an era marked by intensifying geopolitical shifts, rising protectionism, and digital fragmentation, transatlantic cooperation between the United States and the European Union faces a critical juncture. At the heart of this moment is the consumer: a figure too often overlooked in policy debates, yet profoundly impacted by the rippling consequences of trade wars, regulatory divergence, and economic uncertainty.
